Tesco has appended its signature to the National Farmers Union Fruit and Veg Pledge.

Out of the “Big four” supermarkets, it is the first one to commit itself to British farmers by signing up the NFU Fruit & Veg Pledge.  It followed in the footsteps of Aldi, Lidl and Co-op that have already committed themselves to the plan.

The National Farmers Union pledge advocates best practice in the fresh produce sector.  Its objective is to build strong and long-term relationships between the retailers and growers.

It has witnessed Tesco agree to various steps including fair treatment of suppliers, reduction of food wastage, making prompt payments to suppliers and a commitment to purchase more British fruit and vegetables when they are in season.

Redefine relationship with suppliers

Tesco stated that this move builds on a variety of steps the supermarket has already taken in redefining its relationship with suppliers during the past three years.

In addition, Tesco has also pledged to back The Food Foundation’s Peas Please Initiative whose objective is to make it easier for people to consume more vegetables.

Tesco has committed to prioritise increasing the quantity of vegetables while creating recipes and also while introducing new products. In other words, more options are integrated when it comes to evening meal deals.  Two vegetable side dish options are now always included in its Finest evening meal deal.

Additional vegetable options

Tesco stated that it will work with its suppliers, too, in order to come up with new products to improve overall consumption of vegetables.

Tesco’s chief product officer Jason Tarry was quoted saying: “We’re proud to celebrate our partnerships with British farmers and growers by signing the NFU’s Fruit & Veg Pledge, which highlights both our commitment to British agriculture and healthy products. British farmers and growers produce fantastic quality food and we believe if we invest in them for the long-term, our customers will enjoy better quality, affordable food today and tomorrow.

He added:  “Signing The Food Foundation’s Peas Please pledge also underlines our commitment to help our customers make healthier choices by making it easier to eat more vegetables, which in turn helps support our British farmers and growers too.”